ATV Big Air Tour slashes three‑day tasks to three hours using ChatGPT

Streamlining Event Information

ATV Big Air Tour delivers live-action, family‑focused events featuring 75‑foot jumps and roaring engines across the United States.

The tour runs roughly 26 dates between May and November, moving from community to community on a tight schedule.

Co‑founders Larissa Guetter and Derek Guetter manage travel, riders, equipment, marketing and family responsibilities as a two‑person leadership team.

As the business expanded, the duo found their workload outgrowing the capacity of just two people.

They turned to OpenAI’s ChatGPT Work to automate repetitive tasks and extend their operational reach.

ATV Big Air Tour’s events are promoted through dozens of channels, including local media, ticketing platforms and chambers of commerce.

Inconsistent or inaccurate listings frequently appeared, forcing Larissa to manually verify about thirty online publications each day.

This fact‑checking consumed roughly eight hours of her week, a critical bottleneck for growth.

After integrating ChatGPT Work, a scheduled briefing now scans priority sources and surfaces any event‑listing discrepancies.

“ChatGPT Work runs this report for me every morning. It finds all the inconsistencies all the way across the internet, so I can ensure all of this information is correct,” Larissa explained.

The system also suggests the appropriate contacts for each publication and drafts correction emails.

Larissa noted, “Finding the right people and writing each email would normally be a lengthy process, but within minutes, I have the correction requests ready and sent to every publication that needs update their website.”

The workflow shrank the weekly review time from around eight hours to about one hour.

Maintaining accurate event information now supports a smoother customer experience and improves the tour’s discoverability online.

Automating Merchandise Management

Merchandise sales provide fans with lasting souvenirs, but inventory tracking and reorder planning had been highly manual.

Previously, Larissa spent two to three full days photographing, cataloguing and ordering stock for each tour stop.

She uploaded photos of the merchandise to ChatGPT Work, which automatically organized items, generated a spreadsheet and built a visual inventory website.

Within fifteen minutes the AI also produced reorder recommendations based on current stock levels.

“I’m still in shock at how painless this process is now. I used to dread it before!” Larissa said.

After reviewing the AI’s suggestions and making minor adjustments, she sent the final order to the supplier.

The entire inventory‑to‑reorder cycle now takes two to three hours instead of two to three days.

Larissa summarized the impact, stating, “Prior to ChatGPT Work, inventorying and reordering merchandise would take me two to three full days. Now it takes me two to three hours.”

Scaling with AI

OpenAI reports that ATV Big Air Tour saved seven hours per week on event‑listing reviews after adopting ChatGPT Work.

The company also experienced a 1,223 % increase in OpenAI search and user‑bot hits, indicating higher online visibility.

By automating tasks that previously required multiple staff members, the two‑person team can compete with larger organizations that have bigger budgets.

Larissa observed, “We’re a team of two, but using ChatGPT Work lets us compete with businesses that have much bigger budgets and teams. It helps us do the work of multiple team members.”

The AI‑driven efficiencies free the founders to focus on core activities such as rider safety, show quality and family engagement.

As a small‑to‑medium business in the media, entertainment and sport sector, the tour illustrates how AI tools can amplify limited human resources.

Why This Matters: The adoption of ChatGPT Work enabled a two‑person operation to cut multi‑day processes to hours, dramatically boosting efficiency and online reach.