Meta’s Muse surpasses ChatGPT’s initial mobile rollout

Launch performance

Meta has introduced a new AI‑powered mobile application called Muse, positioning it as a potential flagship offering for the company.

Market intelligence firm Apptopia released early usage estimates indicating that Muse has outperformed OpenAI’s ChatGPT in its first twelve days on the market.

The comparison focuses on the United States and Canada, where both apps were available during their initial launch windows.

In that region, Muse recorded approximately 1.8 million downloads on iOS within the first twelve days, surpassing ChatGPT’s 1.3 million iOS downloads in the same period.

Across all platforms, Muse’s total installations worldwide reached about 2.8 million during its debut fortnight.

The app also climbed to the top spot on the U.S. App Store, overtaking ChatGPT, according to Business Insider’s reporting.

Appfigures confirmed that Muse crossed the one‑million‑download threshold shortly after launch.

Comparative metrics

Daily active user counts further differentiate the two services, with Apptopia estimating 642 000 U.S. daily users for Muse versus 231 000 for ChatGPT at comparable launch stages.

When the metric is narrowed to iOS alone, Muse still leads with roughly 359 000 daily active users, outpacing ChatGPT’s reported figures.

Apptopia’s methodology relies on third‑party estimates rather than direct data from Meta, so the numbers should be viewed as approximate.

Interpretation: Even a ballpark advantage suggests that Muse is resonating strongly with early adopters in North America.

Muse benefits from Meta’s extensive ecosystem, which previously propelled Instagram’s Threads to over 500 million users through cross‑promotion.

The AI app can be accessed not only as a standalone download but also within Facebook, Instagram, and WhatsApp, expanding its reach.

Apptopia noted that more than 95 percent of Muse users are also Facebook users, and 63 percent maintain Instagram accounts.

Interpretation: This overlap indicates that Meta’s internal user base is likely driving a significant portion of the initial traffic.

Unlike ChatGPT’s early mobile rollout, which was limited to iOS and released globally, Muse launched simultaneously on both the Apple App Store and Google Play, albeit restricted to the U.S. and Canada.

This dual‑platform availability may have contributed to higher download totals by capturing Android users from the outset.

Implications and future outlook

Meta has not publicly disclosed internal adoption metrics for Muse, and the company declined to comment when approached for comment.

The rapid climb to the App Store’s number‑one position demonstrates that the app’s launch strategy is gaining momentum.

Analysts see the early performance as a potential indicator of Meta’s ability to leverage its social‑media dominance to accelerate AI product adoption.

The competitive landscape for consumer‑focused AI assistants is intensifying, with OpenAI, Google, and Microsoft each pursuing mobile experiences.

Muse’s early numbers place it ahead of ChatGPT’s initial mobile traction, but long‑term sustainability will depend on feature differentiation and user retention.

Meta’s history of integrating new services into its existing platforms could provide Muse with ongoing exposure through algorithmic recommendations and notifications.

However, the reliance on cross‑promotion also raises questions about how much of Muse’s growth is organic versus driven by Meta’s internal traffic.

Future observations should monitor whether Muse maintains its daily active user lead as the market expands beyond North America.

Stakeholders such as developers, marketers, and enterprise customers may watch Muse’s API and integration roadmap for opportunities to embed Meta’s conversational AI into third‑party products.

The current data underscores that early adoption metrics can be a useful proxy for gauging market enthusiasm, even when exact figures are unavailable.

Why This Matters: Muse’s swift uptake suggests Meta could quickly turn its AI app into a mainstream consumer tool, shaping competition in the mobile AI assistant space.