Three Top Creatives Produce Campaigns Using Unlimited Google Flow Access

The Small Brief Initiative

In May 2026 Google launched The Small Brief project to showcase AI‑driven storytelling for local enterprises.

The effort partnered with the agency Johannes Leonardo and coincided with Small Business Week.

Three renowned creative leaders—Susan Credle, Tiffany Rolfe and Jayanta Jenkins—were given unrestricted use of Google Flow, Google’s AI‑powered creative studio.

Their brief was to craft ambitious, studio‑quality campaigns for small businesses or nonprofits they felt passionate about.

Creative Campaigns Powered by Google Flow

Susan Credle chose Stonewood Farm, a nonprofit in the Hudson River Valley that promotes regenerative agriculture.

Using Google Flow, she built a heartfelt “Just Farming” campaign that visualizes how nurturing soil supports the broader community.

Tiffany Rolfe focused on South Ferry, a historic ferry service operating out of Long Island, New York.

Her AI‑generated film traces a 200‑year narrative, beginning with the Clark family’s 1833 promise and moving through seasonal changes, frozen waters, daily crossings and eventual homecomings.

Jayanta Jenkins partnered with ARCHANGELS, a public benefit corporation that supports caregivers.

He employed Google Flow to produce an emotional short film that uses a mirror as a visual metaphor for selflessness, showing the caregiver’s reflections of parents, doctors, patients and finally themselves.

Each creator blended their seasoned instincts with the generative capabilities of the platform.

The resulting assets include video, static and animated elements that meet Google Ads specifications while retaining a strong narrative core.

“What 3 creatives built with unlimited access to Google Flow” shows how AI boosts storytelling.

Insights and Next Steps

The three campaigns illustrate that AI tools can amplify the storytelling reach of small organizations without requiring large production budgets.

Google Flow’s unlimited access allowed the creatives to iterate rapidly, testing visual concepts and copy within the same workflow.

By publishing behind‑the‑scenes docuseries, Google invites other marketers and agencies to explore similar collaborations.

The projects also demonstrate that AI can respect brand values, as each piece aligns closely with the mission of the featured organization.

For advertisers, the case studies suggest a pathway to combine human creativity with machine‑generated assets for efficient, high‑impact ads.

Businesses interested in replicating this approach can request access to Google Flow through Google’s advertising channels.

Overall, the experiment underscores the potential of generative AI to support local economies and nonprofit causes.

Why This Matters: The three campaigns demonstrate how unlimited access to Google Flow can enable top creatives to produce high‑quality, story‑driven ads for small businesses and nonprofits.